Wakeboarding Performance Sport Boat Manufacturer Malibu Boats, Inc. We are a leading designer, manufacturer and marketer of performance sport boats, having the #1 market share position in the United States since 2010.
Our boats are used for water sports, including water skiing, wakeboarding and wake surfing, as well as general recreational boating. Since inception in 1982, we believe we have been a consistent innovator in the powerboat industry, designing products that appeal to an expanding range of recreational boaters and water sports enthusiasts whose passion for boating and water sports is a key aspect of their lifestyle.
We believe many of our innovations, such as our proprietary Surf Gate technology launched in 2012, expand the market for our products by introducing consumers to new and exciting recreational activities. We believe that our boats are increasingly versatile, allowing consumers to use them for a wide range of activities that enhance the experience of a day on the water with family and friends.
While there is no guarantee that we will achieve market share growth in the future, we believe that the performance, quality, value and multi-purpose features of our boats position us to achieve our goal of increasing our market share in the expanding recreational boating market.
Source: MalibuBoats.com, SEC: Malibu Boats, Google Finance: NASDAQ MBUU, Yahoo Finance: MBUU
Leading Global Cruise Line Operator Norwegian Cruise Line Holdings. We are a leading global cruise line operator, offering cruise experiences for travelers with a wide variety of itineraries in North America (including Alaska and Hawaii), the Mediterranean, the Baltic, Central America, Bermuda and the Caribbean.
We strive to offer an innovative and differentiated cruise vacation with the goal of providing our guests the highest levels of overall satisfaction on their cruise experience.
Source: NCL.com, SEC: Norwegian Cruise Line, Google Finance: NASDAQ NCLH, Yahoo Finance: NCLH
Blue Earth is a comprehensive provider of energy efficiency and alternative/renewable energy solutions for facilities primarily located in the west coast states. In addition, strategic acquisitions of energy management services and alternative/renewable energy companies have been and are expected to continue to be an integral part of our development.
The Company provides energy efficiency services including energy management, energy audits and reducing energy consumption through retrofits of lighting, refrigeration and HVAC for small commercial business.
The Company develops, designs, builds and implements technologies such as solar, fuel cells and combined heat and power (“CHP”) for alternative and renewable energy projects. The Company also finances renewable and alternative energy projects through industry relationships.
Source: BlueEarth.com, SEC: Blue Earth, Google Finance: OTCBB BBLU, Yahoo Finance: BBLU
We are engaged in the design, manufacture, marketing and sale of wearable display products for use as an alternative private display solution in markets where portability and high resolution are key.
Our products, known commercially as Video Eyewear (also referred to as head mounted displays, wearable displays, video glasses, personal viewers, and near-eye displays) are worn like eyeglasses and contain micro video displays that offer users a portable high-quality viewing experience.
Source: Vuzix.com, SEC: Vuzix Corp, Google Finance: OTCBB VUZI, Yahoo Finance: VUZI
Honolulu, Hawaii Surfboard Maker Camp Nine Files for OTCBB IPO. This company was created to pass on the stoke of art and surfing by introducing something new to the table with solid surfboard designs and eye-popping graphics.
Camp Nine comes from the experience of a group of happy go lucky kids at summer camp. For this group it is all about chasing passions, showing up and having fun. Camp Nine is a place for young and young at heart to connect with new friends and share new experiences while chasing what we love to do.
Source: CampNine.com, SEC: Camp Nine
Building a Brand: Profile of Skullcandy. For some people, opportunity knocks. In Rick Alden’s case, it was sent to voicemail. Alden missed an important cell phone call while sitting on a ski lift in Utah because he couldn't hear the ring through his MP3 headphone. Then he noticed the same thing happen to people traveling by train and subway in Tokyo and London.
Thus, in 2003, Skullcandy was born. This year, the company will sell an estimated $120 million worth of stylish headphones that allow users to listen to music, then switch over to their phone to take a call. Even with the recession, the company’s sales are still growing at a dizzying 50% a year.NASDAQ:SKUL.
Finding an Untapped Niche
Skullcandy is a case study in careful branding and savvy expansion. The company’s headphones found an untapped niche among snowboarders, skateboarders, and action-sports enthusiasts. Originally, the focus of the company was its technology, which combined state-of-the-art headphones with hands-free cellular technology. Quickly, Skullcandy realized its real strength was as a hip, edgy brand that made a fashion statement.
The company’s Park City, Utah, office is modeled after an indoor skate park. Employees race down the corridors on their boards. “We keep focused on the lifestyle and pump that energy into our product brand,” Alden says.
Today, 90% of Skullcandy’s customers don’t even ride, but want to feel like they do—the headphones have become such a hip status symbol that every teenager wants the company’s Skullcrusher, Full Metal Jacket, or Double Agent models.
Jeremy Andrus, president of Skullcandy, notes that the strict emphasis on branding allowed the products to expand into unusual outlets that never carried headphones before. “If you go to a skate park, you won’t find many people wearing Sony or Bose T-shirts,” Andrus says. “Our success is because we focus on lifestyle.”
Skullcandy has also expanded into mass retailers such as Target and Best Buy. But Andrus notes that the company also turned down many retailers, even when it could have used the cash, because it didn’t want to diminish the edge of the brand by making it available in too many places.
“Because we’ve maintained our authenticity, our products are relevant in other parts of the world,” Andrus says. “In Dubai, there aren’t any snow hills, but teenagers and people in their early 20s still want our headphones. We speak to the lifestyle of our customers, who really care about music and brand.”
Better Supply-Chain Management
With its rapid expansion, Skullcandy is now focused on improving supply-chain management. “At one point, we may have set the record for a company with the highest amount of revenues that still operated with QuickBooks,” Andrus says. “We were a little penny-wise and dollar-foolish, not investing in our distribution capabilities.”
In 2008, Skullcandy implemented SAP® Business ByDesign™, the leading integrated on-demand solution for rapidly growing midsize companies, to support its escalating growth. The result was a highly scalable infrastructure, making the company more process-oriented with better supply chain visibility.
“We’re much better at forecasting now,” Andrus says. “We don’t keep too much inventory on hand and we also don’t have sudden shortages that require us to spend a lot of money flying in products rather than [ground] shipping them in. We have a greater ability to be strategic and get our products from point A to point B at the right time.”
Skullcandy is a leading audio brand that reflects the collision of the music, fashion and action sports lifestyles. Our brand symbolizes youth and rebellion, and embodies our motto, “Every revolution needs a soundtrack.” We believe we have revolutionized the headphone market by stylizing a previously-commoditized product and capitalizing on the increasing pervasiveness, portability and personalization of music.
The Skullcandy name and distinctive logo have rapidly become icons and contributed to our leading market position, robust net sales growth and strong profitability and return on our invested capital. We increased our net sales from $9.1 million in 2006 to $118.3 million in 2009, representing a compound annual growth rate of approximately 135%.
We are a company founded on innovation. After our 2003 introduction of Link Technology, a revolutionary product that integrated mobile phones and personal media devices, we began offering headphones with cutting-edge technology by introducing the Skullcrusher, an amplified subwoofer-enhanced headphone. We redefined the headphone market by fusing bold color schemes, loud patterns, unique materials and creative packaging with the latest audio technologies and innovative functionalities. We offer a wide array of styles and price points and are expanding into complementary audio products and accessories.
We pioneered the distribution of headphones in specialty retailers focused on action sports and the youth lifestyle. Through this channel we have reached influencers, core consumers who helped establish the credibility and authenticity of our brand. Building on this foundation, we have successfully expanded our distribution to select consumer electronics, mass, sporting goods and mobile phone retailers. Skullcandy products are sold in the United States, as well as in more than 70 other countries around the world and through our website.
Rick Alden, the creator of several successful action sports companies and a lifelong industry enthusiast, founded Skullcandy in 2003. Rick has recruited a talented management team that shares his passion for the Skullcandy lifestyle. Our principal offices are located in Park City, Utah and San Clemente, California, which are at the epicenters of some of the best snow peaks, skate parks and surf breaks in the world. We believe these close connections to the Skullcandy lifestyle strengthen the authenticity of our brand and increase the loyalty of our consumers.
Source: Wikipedia: Skullcandy, Facebook: Skullcandy, LegalZoom, SEC: Skullcandy