RVCA is sometimes pronounced "err-vick-uh", both purposely and ignorantly, due to this convention. Occasionally, RVCA is written in a different script or appears in art where it is clear that the true name is 'Ruca'. 'Ruca' can be translated as "clothes" in Greek , and it is believed the 'V' as 'U' convention arises from this Greco-Roman connection. However, the closest anglicization of the Greek word for "clothes" would be roúcha.
Ruca is also Chicano slang for "chick" or "babe" when referring to an older woman, as referenced in Sublime's "Waiting for My Ruca". RVCA is owned by the Australian company Billabong.
Doheny State Beach is a protected beach in the state park system of California, USA, located on the Pacific Ocean in the city of Dana Point. The beach is a popular surf spot located at the mouth of San Juan Creek, which flows from the Santa Ana Mountains southwest to the beach, where it forms a fresh-water lagoon. It is also one of the most polluted beaches in Southern California.
Source: Wikipedia, RVCA